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Users will soon have a updated setting that permits them to reduce the amount of AI-made content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains in excess of 1 bn content made with AI.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a increase in AI content, spurred by emerging AI video creators.

The Broader AI Trend

It has been noted that almost 10% of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this content is deemed low-quality AI content, a phrase for substandard, mass-produced content that is typically nonsensical or bizarre.

Based on user feedback that a lot of users appreciate content made with AI tools, ranging from digital art to science explainers, and we want to give people the ability to see more or less of that, based on their own choices,” commented a platform representative.

Scale of AI Content

The platform disclosed that there are presently 1.3bn videos on its app tagged as AI-generated. In total, more than 100 million videos are submitted to the app each day, making AI content a minor part of its overall inventory.

How to Adjust Settings

Viewers will be able to reduce or increase the volume of AI content they see by using the content preference option in the application and picking “AI-generated content”. Other topics that can already be adjusted under the setting cover news, style, aesthetics, and choreography.

Platform Guidelines

The platform’s rules mandate users to identify lifelike AI-made content, and it bans dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.

Additionally, the app will henceforth apply an AI-generated tag to content made using its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This step is aimed to help prevent users from seeking to evade the tagging system.

Educational Initiatives

The platform is furthermore establishing a $2m educational fund for professionals and institutions to produce educational content about ethical AI use. This initiative will assist charitable organizations dedicated to educating programming and robotics.

Content Safety Approach

The video-sharing app has supported its content review process, following discussion over intentions to cut jobs for numerous safety staff in the UK. The company is expected to cut a significant number of roles in its trust and safety team in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.

A senior executive explained that human moderation would remain essential, but artificial intelligence can protect employees by removing the most harmful content ahead of it is viewed by humans. The company reported a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its AI tools.

“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”